Starting an Amul franchise business in India is a profitable opportunity because Amul is one of India’s most trusted dairy brands. They offer different franchise models with comparatively low investment, assured returns, and strong brand support. Here’s a step-by-step guide:
1. Amul Franchise Business Models
Amul offers mainly three types of franchise opportunities:
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Amul Preferred Outlet / Railway Parlor / Kiosk
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Investment: ₹2 lakh to ₹6 lakh
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Space Required: 100–150 sq. ft. (busy market, railway station, malls, etc.)
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Products: Amul milk, curd, butter, paneer, cheese, ice cream, beverages.
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Amul Ice Cream Scooping Parlour
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Investment: ₹5 lakh to ₹10 lakh
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Space Required: 150–300 sq. ft. (prime location with high footfall)
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Products: Ice creams, sundaes, shakes, sandwiches, pizzas, etc.
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Amul Café
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Investment: ₹10 lakh to ₹30 lakh
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Space Required: 500–800 sq. ft.
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Products: Full café menu including sandwiches, pizza, burgers, bakery, beverages, and all Amul dairy products.
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2. Investment & Expenses Breakdown
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Non-refundable Brand Security Deposit: ₹25,000 (approx.)
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Interior & Equipment Cost: ₹1.5 – 5 lakh (depending on the model)
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Initial Inventory/Stock: ₹50,000 – ₹2 lakh
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Total Investment: ₹2 lakh to ₹30 lakh (depending on type of franchise).
3. Profit Margin & Returns
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Amul does not charge royalty or profit-sharing.
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Retail margins:
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Milk & Milk Products: 2.5% – 10%
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Ice Creams: 20%
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Amul Pro & Beverages: 10–15%
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Cafés & Parlours: Higher profit margins (20–50%)
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Expected ROI: You can earn ₹5 lakh to ₹10 lakh annually (depending on location, sales, and franchise type).
4. Eligibility & Requirements
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Should have a prime location with good footfall (near schools, markets, malls, railway stations).
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Must be financially capable of initial investment.
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Passion for running a retail/food business.
5. How to Apply for Amul Franchise
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Visit the official Amul website: amul.com
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Go to the “Amul Parlour / Franchise” section.
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Fill out the franchise application form with:
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Personal details
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Proposed shop/space location
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Investment capacity
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Amul representatives will contact you for further process.
6. Benefits of Amul Franchise
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Low investment, high returns.
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No royalty fee.
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Trusted and established Indian brand.
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Extensive marketing and brand support.
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Continuous supply of fresh products.
✅ Tip: Choose a high-footfall location (schools, colleges, IT parks, railway stations, malls, marketplaces) to maximize profitability.